You should constantly be trying to enhance your conversion rates. Why? Because conversions are the lifeblood of your organization – they are what make you $$$$$$.
I’m no professional by any means, but I did put together some ideas that I thought I would share with you this morning. Feel free to go and act on some of these things. Try them out, see what works for you and your company. The same things don’t always work for everyone company – it’s about trial and error.
Here are a few of those ideas:
- Eliminate clicks for the user. Make it simple for them to convert. Don’t ask too much information. Don’t make users click-through7 pages to get to your product or offering.
- Combine as many things as possible into one click user experiences.
- Try adding a video to your homepage that explains your product, value propositions, and who you are as a brand – be sure to give it some personality and realness.
- Make sure your homepage is intuitive and experiential. Don’t lose your customers at the first step.
- Make sure your language sounds like a human wrote it – not a robot. I hate when I see people writing like a robot.
- Study your traffic sources and look at behavioral trends. After this, use the results to for A/B test within your website.
- Don’t be a fool. Use social signup and make it seamless – it will be one of the best things you’ve ever done.
- Quality content over quantity of content. This isn’t 2001 where you were only looking for SEO results. Users are way smarter these days.
- The path to purchase should be easy.
- Try using live chat to engage with every customer at they navigate through your site.
- Test out the timing of users. When are they coming to your site? Where are they at that time? What are they thinking? What are they feeling? Ask questions from the user perspective and try to get into their head.
- Free shipping works every time.
- Put your search bar big and right out in the open on your homepage. Don’t make users go searching for it.
- Show the product on the homepage.
- What are the benefits for the customer – put these out there for the customer to see.
I hope these help. Again, the key is trial and error.
This week while working on a website project it was decided that we take a step back and consider the user experience. We needed to ask ourselves some tough questions. With this, I organized some interviews and insights to make sure that what we thought aligned with our customers think.
Photo Courtesy of: Pocopina
Understanding each project is unique and different, here are 20 questions you and your team should take into consideration when designing a UX project.
- What is the purpose of the site? Sales? Marketing? E-commerce?
- Who will use the site? What are the customer segments? What is their behavior?
- What action would you like the people coming to your site to take?
- For each action, what do they think? How?
- What sites do your audience currently frequent?
- What is your customer(s) online behavior?
- Where are the people physically at when taking these actions? (home, work, on a bus or at a cafe) and what will they likely have access to (computer, laptop, mobile etc)
- Are you the only company offering these products or services? If not, how will you set yourself apart?
- What three things can you do really well that others will have trouble duplicating?
- What are the things operationally that need to happen in order for the site to do what it needs to do?
- For each of those things, is the company setup and prepared to execute?
- When these people use your site, what perception/tone/voice do you want them to leave with?
- In considering the above question, how will you design the visual elements, the content strategy, the interaction, social, the customer service, the functionality, and performance to make that perception a reality?
- What information architecture will best support the actions your visitors need to take? And how will they flow from one action to another?
- How will you channel the users through your site?
- What navigation structure best fits your audience?
- How will people find your site? Organic search, Adwords, social media, other?
- How will people engage with your site?
- What search functionality will you provide to help people find things on your site?
- What you don’t track you can’t measure? What key things will you track to determine your success?
Anything you would add?
Can we agree that there is just way to much shit out there in terms of content? You got everyone there brother and there dog creating content these days. Where is all the good stuff and how do we find it?
In my opinion it’s pretty ridiculous. You got people who have no experience other than a few writing classes trying to write about entrepreneurship, and then you got Joe Schmo writing about social media and trying to act like he’s some social media professional because he has all of his college buddies as friends on facebook. Are you kidding me?
Have you already given up? If you have then I am really sorry for you because this is just the beginning of something amazing.
When everything including our economy is falling apart, there is also something very cool happening. Think of revolutions, they all seem to happen when things are falling apart. What happens in the midst of it all? A new start. An even better one than before. This is what is happening right in front of you. Either embrace it or get out of the way.
Photo Courtesy of: this-is-the-life2905 on Deviant Art
No longer do we see the mass markets, instead they are being replaced by smaller more focused and micro markets. With the internet, we can now connect buyers and sellers from all over the world, more effectively and more cheaply. People are working out of their homes, smaller co-working spaces, yet creating the same if not more value and revenue than before.