Are you struggling to get your message out into the market? Do you feel like no one gives a shit? What’s the problem? This is the easy part, right? F*** no, this is the toughest part and I will promise you that.
Illustration Courtesy of: Cruzine
Just about anyone can come up with an idea, put together a team, and launch a product, but then comes the hardest part…getting heard.
I mean, how do you compete with the millions of other startups out there working for the same attention? You don’t, you take a step back, gather your team, and agree that you’re going to put together a fluid plan, stick to it, and never, ever, give up.
When your success is dependent on you being heard, you better be tough enough to stick it out – most people will give up.
If you want to win in this game, you have to look at the long-term and have some balls. When you get punched in the face, you have to jump right back up and get in the ring. Pussies don’t win here – people with stamina and a can do attitude win this game.
Now, be disciple and stick to it. If you want to get heard in a noisy marketplace, you need to eat, sleep, and live out your message. Be obsessed. And never give up.