SOCIAL MEDIA: FIVE QUESTIONS YOU SHOULD BE ASKING

When heading into a company to talk social media, we must first ask some questions of the company itself. Often times people revert social media to the marketing department when it’s ultimately a business conversation that needs to be had.

Here are 5 necessary questions you should ask a client to deliver the best possible social media solution.

1. What does the company want to achieve from their Social Media activities?

What is the company specifically looking for? Is it to increase sales, improve customer services, save money on customer engagement, break in to new markets, find key influencers, etc?

2. What is the past and present social media activities and what were the results? 

Do they have an established online community already? Do they have a Facebook page with a significant number of likes? Do they have a loyal Twitter following? Have they actually tried out any Social Media campaigns?

3. Where are your customers? 

It’s important to know and understand first who their customers are, second, where they are, and third, why they are there in the first place. Once you know and understand where your customers are, you can develop programs that can meet with them there.

4. Are there specific social media tactics and strategies that are working or have worked for their competitors in the same industry?

It’s a great idea to spend some time researching successful campaigns or strategies that worked for other companies and then add an original idea to it for your client.

5. What resources are they willing to throw at their ongoing Social Media activities? Do they plan on taking on a Social Media Manager?

Is the company outsourcing their Social Media activities? Do they share the tasks among their existing employees? Or do they add it to the duties of their marketing department? It’s critical to know and understand how the company is handling social media now and how it plans to handle social media in the future.

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DISCUSSION QUESTION:

What questions are you asking?

 

THE SMARTER WAY TO TWEET, SERIOUSLY!

Are you a Buffer fan?

I don’t know if you’ve heard of it or not, but one of my favorite, if not thee favorite Twitter tool out there is Buffer. Buffer is a very easy-to-use, beautiful service that allows you to quickly lineup several tweets at one time – then they are sent out one at a time based on a schedule you setup. Oh, and they are about to release it for Facebook too.

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GIVE THEM THE MEAT: 13 SOCIAL MEDIA STATS

Sometimes people just want the meat! Cut to the chase and give them what they want – the stats and numbers. And not just any stats and numbers, ones that matter and make people want to listen more. Think of it this way, it’s very similar to pitching a new venture to investors – they could care less about all your mighty charts, intelligent words, and blah blah blah, they want the meat.

If this is you and you just want the meat, check this out by Kipp Bodnar. He shares with you 13 mind bending social media marketing statistics.

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BEFORE YOU GET ALL HOT AND HORNY ABOUT SOCIAL MEDIA, READ THIS

Organizations everyday, all over the world know they they need to be on top of social media and they are already investing more and more money into it, however they still have some reservations about ROI. Why the reservations about ROI? Because of the fact that there isn’t a standard means for measurement – you have some companies tracking traffic, while others are tracking short term sales.

Just in the past few weeks, I’ve had several executives ask me questions about effectiveness, ROI, goals, metrics, monetization……what should we do?

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SOCIAL MEDIA INFOGRAPHIC: IT’S GROWING LIKE WILD FIRE

If you missed it this week, be sure to check out this infographic by The Growth Of Social Media that will prove that social media has forever changed the way we interact and connect online and it’s growing like a wild fire that can’t be contained.

I think it is crazy when people still say that social media is over hyped, some kind of fad, people will get bored of it, lets move on, and blah, blah, blah. If they would just look at the shear numbers and growth they would probably shut their mouths and start integrating into every area of their business.

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TOP 10 POSTS FOR AUGUST 2011

How was your August 2011 and what are you looking forward to for September 2011?

My August was crazy with moving to California, launching FREELUNCHFRIDAY, pitching a few new startups, and trying to continue writing my books; one on social media and the other on business and self help. It was a super busy and overwhelming month at times and I am now thankful to say that we are settled in and it feels like Gods hand is on everything.

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SOCIAL ENTERPRISE: JUMP ON BOARD IT’S GENUIS

If you haven’t checked it out you should. You can actually watch Dreamforce live online here.

Today at Dreamforce salesforce.com chairman and CEO Marc Benioff welcomed some 30,000 or more people to the Social Enterprise, which according to Alex Dayon is considered the business strategy for the next decade of computing that bridges the divide between today’s social customers and the companies that cater to them. Can we say awesome!

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THE POWER OF A TECH HOLIDAY

Are you taking a tech holiday, because if you’re not you’re just setting yourself up for burnout.

Tweet, post, blog…..what the hell are we doing? Getting the message out right? It is important to get the message out, connect with people, have great conversation, and build your brand or brands, but when it starts to have an effect on your well-being, you better get it in check and take a holiday away from it.

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CONTENT STRATEGY: STOP MAKING IT SOMEONE ELSES PROBLEM

Can we agree that there is just way to much shit out there in terms of content? You got everyone there brother and there dog creating content these days. Where is all the good stuff and how do we find it?

In my opinion it’s pretty ridiculous. You got people who have no experience other than a few writing classes trying to write about entrepreneurship, and then you got Joe Schmo writing about social media and trying to act like he’s some social media professional because he has all of his college buddies as friends on facebook. Are you kidding me?

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4 POINTS ON COLLECTIVE INTELLIGENCE AND WHY YOU SHOULD CONSIDER IT

How intelligent do you really think you are? I would go to bat saying that you are not nearly as smart as you think you are. I know I’m not as smart as I think I am sometimes! Now, where I am smart, is at leveraging a group of people who have come together after social collaboration and competition to make intelligent decisions.

If you are not making decisions this way today, you better start. With all the social tools, and new technology advances that we have at our finger tips we are able to make far more intelligent decisions than ever before.

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