Find and Connect with Influential Twitter Users in New Markets

You want to find and connect with influential twitter users in different markets or communities? Whether you are a startup or an established company, here are a few tips to get you started:

Photo Courtesy Of: Web Designer Depot

Use a tool called wefollow.com 

Wefollow.com searches twitter for specific tags, cities, etc and returns a list of users who are the most influential, and who have the most followers. It’s a great tool especially if you’re a company trying to enter new markets and you want to reach the key influencers.

Follow Their Blog

You can’t just spam people on twitter or they will pretty much tell you to F-off. You have to follow their blog, read their stuff, and do more than just expect that they are going to open up their network to you. Remember, it’s about building relationships…and it takes time.

Many people on twitter are also bloggers. Follow their blog, comment, and interact with them. It’s also good to retweet their posts – the ones you think add value to your following and be sure to include their twitter handle in the tweet so they see you’re interested in their content.

Connect With Them On Other Networks

Not only are these users on twitter, but they’re also on networks like Linkedin, twitter, Facebook and others. Don’t think that these users just sit around tweeting all day, they are typically successful entrepreneurs, executives, or leaders in their field. Don’t be too aggressive, but nicely reach out and see if you can’t help one another out.

Answer Their Questions

Twitter and social media are about engagement. People are there to engage, start conversations and build relationships. Take some time to monitor the influential users you are targeting and see what they have to say. Try to jump in and see if you can’t make some conversation. And, be real. If you’re fake, people will call you out.

Show Appreciation

Thank people for the work that they do. Appreciate them. You would be surprised at how hard some of these people work to build and sustain their networks. If you want to connect with them, I would first research the user and learn their story: see where they came from, what they working on today, and what they’re goals and passions are. The time you take to do this will show.

———-

What are your thoughts on Finding Influential Twitter users? 

What other tips would you suggest?

 

SOCIAL TRENDS FOR 2012

Every year, people predict trends in social media for the upcoming year. Some people are dead on while others…let’s just say they don’t have a clue – not that I do either, really!

This year, I decided that I would take a stab at it and throw in my two cents – this is after spending about 2 hours a day for the last couple of years reading about social media.

So what do I got for you? Here are my top 7:

Collective Intelligence. Watch as more and more people realize that they are not near as smart as a large group of people on social media and they can be leveraged to solve business problems, think up innovation, and get more done…faster.

Crowdfunding. With entrepreneurship on the rise and more and more people trying to start companies and innovate, they need access to capital. You have already seen what Kickstarter‘s been able to do to fund cool projects and initiatives. Also, maybe you’ve seen the crowdsourcing platform called Quirky that lets the best product ideas rise to the top and then helps them get produced and sold while the “inventor” takes a cut. This will not stop here, brilliant people are already working on new ways to leverage the crowd and gain funding for great projects.

Social will further integrate with real world experiences. Think of Coca cola and what they did in 2010. They created an amusement park where participants could swipe their RFID wristbands at Kiosks, which then posted to their Facebook account – it said what they were doing and where. This will continue to grow with companies building fully integrated online and offline experiences that will continue to define social.

Social Influence is on the rise. Companies will continue to build reward systems for those who produce quality content and have the greatest social influence. One of the companies playing in this space is Klout and now a new company called Wahooly who allows you to invest in startup companies based around your influence. It will be cool to see all the creative ways people start to be rewarded for their social influence. For 2012, the influence will become less and less about consumer plays like Klout and more about the tools and techniques used to score digital influence and actually harness, scale and measure the results of it.

Game on baby. I’m not talking about video games, rather game-like qualities within a number of social apps that reside either in your browser or mobile device. You will see levels, leaderboards, badges (Ford is already jumping into this arena), points, rewards, and everything in between that are tied to participation and competition.

Social Media Sharing. People will continue to share everything and as people become more and more comfortable sharing, you will see them sharing everything; Ideas, opinions, media, status updates, etc. Companies and brands will further integrate sharing buttons in and around their content and the love will spread. Also, watch as social sharing is more closely aligned with e-commerce or web transactions.

TV Gets more and more social. TV is about to become more and more social in which every show will be tied to social media interaction. Watch as people will be able to tweet in, ask questions, vote, etc, making the overall TV watching experience much more engaged. Parts of this have already been integrated on a few shows like the X Factor and the Charlie Sheen Roast. Something else that is cool is a network called Get Glue. Get Glue allows people to check-in to their favorite shows, collect stickers, and tell the world what programs they care about.

This is what I have for you this morning. I’m sure there are more emerging trends that we will see – social media seems to change by the second.

——-

What social trends do you see for 2012? Go. 

 

SOCIAL MEDIA INFOGRAPHIC: IT’S GROWING LIKE WILD FIRE

If you missed it this week, be sure to check out this infographic by The Growth Of Social Media that will prove that social media has forever changed the way we interact and connect online and it’s growing like a wild fire that can’t be contained.

I think it is crazy when people still say that social media is over hyped, some kind of fad, people will get bored of it, lets move on, and blah, blah, blah. If they would just look at the shear numbers and growth they would probably shut their mouths and start integrating into every area of their business.

Continue reading

SOCIAL ENTERPRISE: JUMP ON BOARD IT’S GENUIS

If you haven’t checked it out you should. You can actually watch Dreamforce live online here.

Today at Dreamforce salesforce.com chairman and CEO Marc Benioff welcomed some 30,000 or more people to the Social Enterprise, which according to Alex Dayon is considered the business strategy for the next decade of computing that bridges the divide between today’s social customers and the companies that cater to them. Can we say awesome!

Continue reading