Building landing pages that get the official seal of awesomeness

You might have heard, but people are out there looking for your company. That’s great news, right? And, the new stat is some 90% of people are using search when starting the buying process. This means that you need to be there when they come a looking for you.

Try this. Put together some sweet landing pages that allow you to reach more prospects,  attain more customers, and get the official seal of awesomeness…who doesn’t want that!

Here are 10 things you can do to get your seal!

1. Take the time to build simple (not complicated) templates that focus on a single call to action. This can be download, call, or check out the demo. The more information and bells and whistles you put on the page, the less likely you are to get a new customer. Simple.

2. Create beautiful graphics and don’t let your 5th grader make them. You should include your logo – obviously – and a hero image that is clickable. People will always click on the large hero image.

3. Content is king so don’t clog it up. Get straight to the point. And, give your potential new customer a reason to give you their information. Maybe they get a chance to be entered into something…blah, blah, blah. You get it.

4. Lists are easy to read and people really do appreciate them – I do. The people that visit your landing page are going to do a few things: look at the logo, read the call to action, read your bullet points, and maybe your about or bio. Beyond that, it’s too much.

5. Integrate a form and don’t ask for too much information. You’re not the fricken government. Name, email, description, and maybe a phone number are just fine.

6. Email something back to the potential customer. Maybe a white paper, registration, etc. You want to make sure that you’re not getting a fake email address.

7. Confirmation or thank you pages are nice and they give you one last chance to sell them something. If you don’t try, someone else will.

8. Pretty URLs baby. People and search engines care about your URL. If it’s ugly, no one really cares. If it’s pretty, everyone cares and they’re looking. You should use dashes between words, not underscores.

9. Oh the Meta Data! Even though everything is moving to social search, the search engines still care about the meta. When it comes to the results lists, meta matters.

10. AB Test. Put up a couple of different pages and test them. What works best, A or B? You will then find out what works and what doesn’t work.



Are you confused with SEO and how to optimize your website?

Do you sit around wondering how to get your site to the top of Google?

How about being clueless with how you made it into the top 20 search results on Google but not even the top 100 on Bing?

You’re in luck, SEOmoz’s has taken the time to develop the “Beginner’s Guide to Search Engine Optimization (SEO)” which provides an in-depth tutorial on how search engines work and fundamental tactics and strategies for making your website search-engine friendly and optimized.

SEOmoz put the free guide together to give people insight into the magic of “being found” on search engines – something not to many people really understand. The simple, easy to read 10 chapter guide offers an intro into how search engines operate, how people interact with them and why one should optimize their website. Also, there are 4 chapters on search-engine–friendly design and keyword research and on how usability, experience and content affect both ranking and link popularity – it’s truly amazing!

The last 3 chapters give you advice on useful SEO tools and services, some myths and misconceptions about search engines and info on how to measure and track your success in optimization.

If you were wondering, and you want the truth, you don’t necessarily need to hire an agency or an SEO professional (Maybe a coach) to move you up to the top 20 search results: honestly, a couple of hours’ time, a good coach, and a little hard work will do it!


What are your tricks?