The question is, are you building your company around being the cheapest in town? Is that all you’ve got to offer is being the cheapest? And, what a sad thing to spend your days racing just to try to be the cheapest. Why not try to deliver some value like: design, quality, team, culture, happiness, etc?
In my mind, the person that is the cheapest is just the least creative – they can’t come up with anything better than cheap. These people will eventually die a lonely death – there will always be someone who is cheaper than you.
I have to agree with the sign. You have two choices. You either do stuff for free – this means that you are so passionate about what you do that you are willing to do it for free.
Or, you do it for full price – this means that you and others see value in what you have to offer.
How about you? Add your comments below.