Ship Now, what are you waiting for?

If you’re sitting around thinking about this sweet plan about how you are going to take over the world with your product and you keep adding this and changing that, I say stop now and ship that shit – what are you waiting for….seriously?

Don’t be scared, no one is going to know about it for a while anyways – you will have plenty of time to collect feedback and make changes….trust me.

If you don’t ship now, there may be no hope for you or your product. By the time you “think” it’s right, someone will have already beaten you too it – you don’t want this, right?

It’s important that you get your product to market as quickly as possible. The longer you wait the more life and stuff happens. Put everything aside, figure what you need to make it viable, and start shipping. Do it now before I do.

The key is taking your product to market as quickly as possible. Then, after you’ve taken it to market you can collect customer feedback and use it to adjust the customer and product path. Simple stuff. Don’t complicate it.

I’ve dealt with both situations before; taking time to go to market and just shipping. You can probably guess what one always turned out better for me.

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Are you that person who sits around waiting to ship? What’s holding you back? 

 

Happy Monday: 5 things for you and your startup to consider

It’s Monday, you had a killer weekend, and now your ready jump into your week building cool shit. But, before you do, I have 5 things for you to consider:

Illustration courtesy of: Mile Square Studio

1. Can you summarize your startup on the back of a business card? People are busy. They don’t have much time. You need to be able to sell them quick. I don’t care if it’s a customer, a partner, a co-founder, or an employee, you need to sell them quick. Don’t complicate things. KISS.

2. Don’t waste time chasing after small markets. Why? Life is to damn short to work your ass off for something small. Disrupt. Be a game changer. Go after large existing markets poised for rapid growth.

3. Spend time understanding who your customers are. Build personas, ask questions, interview people. You ultimately want to figure out what customers will move fast and pay top dollar for a unique offering.

4. What is your focus? Figure it out. Don’t waste time trying to be everything to everyone – you will lose. Build a simple product with a singular value proposition and sell the shit out of it.

5. Delight. Delight. Delight. If your customers aren’t delighted with your product, you need to either pivot or start over. It sucks to lose all this time, energy, and money, but it will pay off in the end.

That’s what I have for today. Get after it and keep doing what you love.

 

Things to Ponder Before Starting a Company

Startups are my life. Literally, family is first and after that I’m all startups and business. After racing I found my new thrill in starting and building companies. It’s a blast, I almost hate to say it, but I get more out of it than I did racing. I know, I know, I shouldn’t have said that, but it’s just that awesome!

Photo Courtesy of: Striatic

Anyways, when I moved from racing to startups it was an eye-opener. I made a ton of mistakes (I’m still making them) I fell on my face, and I just keep getting right back up, learning and asking for more.

If you are thinking about staring a company, here are a few things you need to ponder before you launch out of the gate.

1) What are my goals, and how hard do I really want to work. There’s a huge difference between a startup that allows you to make a good living versus one that has a $100M payout. You need to decide and commit either way.

2) What am I truly passionate about? What is something I would be willing to work my ass off day in and day out?  If it isn’t something that gets you super horny from the start, then it’s probably not worth pursuing. Startups are a rough and long road – you need to be sure you are in love with whatever you are starting.

3) Build a short and long-term plan. Think about the future. Find a nice place (Alone or with your founders) and sit down with some financial spreadsheets, a business model canvas, and build a model for your startup. Take into account revenue, expenses, financing rounds, location, space, customer segments, value propositions, etc. If you haven’t done this before, get some help from a mentor or read Business Model Generation!

4) Do you have customers lined up or do you know people who would buy your product? If you can line people up from the beginning, it’s gonna add value to your startup. And If you can’t convince at least a handful of people to agree to try and ultimately pay for your product once it’s ready, then you should think about whether you have the right product and model. Too many companies have failed because the founders put their sweat, blood and tears into a business model that was flawed from the start.

5) The best one of all. You have to start damn it. Sitting around isn’t going to build your company. Prioritize, and get going. If you’re doing it right, there will always be more to do then you can carry out. The hardest part is deciding what NOT to do while making progress and creating momentum.

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How about you? 

Are you starting a company? Thinking about it? What are you pondering?