No one gives a shit: How to get heard in a noisy market

Are you struggling to get your message out into the market? Do you feel like no one gives a shit? What’s the problem? This is the easy part, right? F*** no, this is the toughest part and I will promise you that.

Illustration Courtesy of: Cruzine

Just about anyone can come up with an idea, put together a team, and launch a product, but then comes the hardest part…getting heard.

I mean, how do you compete with the millions of other startups out there working for the same attention? You don’t, you take a step back, gather your team, and agree that you’re going to put together a fluid plan, stick to it, and never, ever, give up.

When your success is dependent on you being heard, you better be tough enough to stick it out – most people will give up.

If you want to win in this game, you have to look at the long-term and have some balls. When you get punched in the face, you have to jump right back up and get in the ring. Pussies don’t win here – people with stamina and a can do attitude win this game.

Now, be disciple and stick to it. If you want to get heard in a noisy marketplace, you need to eat, sleep, and live out your message. Be obsessed. And never give up.

Go.

Things to Ponder Before Starting a Company

Startups are my life. Literally, family is first and after that I’m all startups and business. After racing I found my new thrill in starting and building companies. It’s a blast, I almost hate to say it, but I get more out of it than I did racing. I know, I know, I shouldn’t have said that, but it’s just that awesome!

Photo Courtesy of: Striatic

Anyways, when I moved from racing to startups it was an eye-opener. I made a ton of mistakes (I’m still making them) I fell on my face, and I just keep getting right back up, learning and asking for more.

If you are thinking about staring a company, here are a few things you need to ponder before you launch out of the gate.

1) What are my goals, and how hard do I really want to work. There’s a huge difference between a startup that allows you to make a good living versus one that has a $100M payout. You need to decide and commit either way.

2) What am I truly passionate about? What is something I would be willing to work my ass off day in and day out?  If it isn’t something that gets you super horny from the start, then it’s probably not worth pursuing. Startups are a rough and long road – you need to be sure you are in love with whatever you are starting.

3) Build a short and long-term plan. Think about the future. Find a nice place (Alone or with your founders) and sit down with some financial spreadsheets, a business model canvas, and build a model for your startup. Take into account revenue, expenses, financing rounds, location, space, customer segments, value propositions, etc. If you haven’t done this before, get some help from a mentor or read Business Model Generation!

4) Do you have customers lined up or do you know people who would buy your product? If you can line people up from the beginning, it’s gonna add value to your startup. And If you can’t convince at least a handful of people to agree to try and ultimately pay for your product once it’s ready, then you should think about whether you have the right product and model. Too many companies have failed because the founders put their sweat, blood and tears into a business model that was flawed from the start.

5) The best one of all. You have to start damn it. Sitting around isn’t going to build your company. Prioritize, and get going. If you’re doing it right, there will always be more to do then you can carry out. The hardest part is deciding what NOT to do while making progress and creating momentum.

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How about you? 

Are you starting a company? Thinking about it? What are you pondering?

 

How to stop caring what thrash talkers think about you

Do you care to much about what people think of you? Do you care so much that it paralyzes you?

I get this. Sometimes when I hear the things that people say about me, it gets me down. But then, I get myself right back up and I think to myself, “why do I care so much about what these people think of me?” I really don’t, I just think that I do.

When I do search for myself or a search around some of the ventures I’ve started in the past, I can find some pretty negative things. Do I allow this is affect me? I shouldn’t and most of the time I don’t. It takes time though and it’s a process of developing “thick skin”. Dave Ramsey talks about all the negative mail he gets everyday – piles of it. James Altucher also talks about all the negative comments you can find online about him.

Here’s the deal. The higher you reach in your leadership and influence, the more people are going to talk about you- both positive and negative. You have to choose what to listen to.

So what do you do with all this crap out there about you? Nothing. Let it happen and let it make you stronger. It is going to hurt, but eventually you will get to a point where you really don’t care. In fact, you might even find it humorous and entertaining – my wife and I laugh all the time about these things.

Don’t stop doing what you do because people have some negative things to say about you. Keep doing it. Don’t revert to doing something else just because people aren’t nice. This is exactly what they want to happen – for you to submit to them and fail. These people are nothing in my book other than motivators. Let them be the same in your book.

The other thing you need to do is hang around people who appreciate you and respect you for what you have to say right now. I’m not saying yes men, just people who love and care about you enough to not talk thrash.

Find good, positive people who inspire you, challenge you, and are always there to lift you up. And for the ones that talk trash….let them be thrash.

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How about you? 

What do you do when people talk thrash about you?

 

GOD CREATED YOU FOR SO MUCH MORE

Lately, I have been watching people and listening to stories of pretty serious unremarkableness. After a few months of this, I have begun to think about the difference between people who live, and people who are living. I wonder which one you are.

Photo Take From: Creative Commons

See, I have lived both sides of this. Looking back, there have been times that I was not living, I was just alive. Barely breathing, I would make it through the day wondering if it were ever going to change. There have also been times in my life, including today, that I am living loud and clear. What changed? Me.

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PASSION

You will never fulfill your destiny doing something you despise. Passion for what you do is truly at the core of your success and fulfillment.

Once yo find your passion it can help you in several ways. Here are a few things to think about.

1. Passion will fuel you and give you energy when others around you grow tired.

2. Passion will help you come up with answers when others cease to have creative ideas.

3. Passion will strengthen your will when others drop out.

4. Passion will give you courage to take a risk when others crave security.

5. Passion will allow you to play while others work everyday.

Always take a moment to ask yourself. Do I love what I am doing or am I just doing it just because.