What social media mistakes are you making? I’ve made a ton by the way – it’s natural to screw up, we all make mistakes.
We all know social media is an effective marketing strategy but if done incorrectly can end up damaging your business’s reputation and chances for success – you don’t want that.
After at least a couple of years now working with companies, startups, and people on their social media strategy, I’ve put together a list of common mistakes.
Here are the common mistakes that companies make:
1. No plan, plan to fail.
Everything needs to begin with some strategic planning. Take the time to mobilize a diverse team within your company to discuss goals, resources, and anything else necessary to execute. Building a plan is a great way to create a foundation for which everything else is structured.
Once your team is mobilized, here are some questions to get you started:
- Do we know are primary and secondary audiences?
- Do we have a plan for how to communicate with them?
- Do we understand how our social media strategy ties to our business strategy?
- Is our social media strategy embraced by everyone in the company?
- How does our social strategy tie into our marketing plan?
- Who is going to staff the efforts? Are they trained?
- How will we measure success beyond likes and followers?
2. Bad timing
Timing is always an issue. Take the time to understand where your customers are, which time zones they are in, and when your sweet spot is. Don’t mess up by assuming you know when your customers are spending time online – do your research and know for sure.
3. Have some Manners
People are horrible with manners and this applies in the social world as well. Don’t be rude, be nice and follow some simple rules.
- Start conversations by asking questions.
- Don’t follow someone on Twitter, and then unfollow them when the follow you. Only follow people you want to be connected to or you appreciate.
- Don’t be selfish. Promote other people as well as your own brand. For every personal social media mention you should mention another person or business five times.
- Put some focus to your world or you wont be adding value at all. Try to focus on four or fewer networks at a time.
4. Measure your success
Yeah, it’s hard to measure something like a conversation. However, you can measure things like total community size, the number of mentions of your brand across all channels, and the traffic referred to your website. Don’t be lazy and just track the number of likes and followers…unless you ultimately want to fail.
5. Competitive Benchmarking
It’s important to know who your competitors are, what they’re doing, and how you can one up them.
To keep an eye on your competitors you should be doing the following:
- Keep a close watch of their website
- Like their page
- Follow them on twitter
- Sign-up for Google Alerts for their brand
- Sign up for their newsletter
- Anything else you can think of
It’s just as important to see what their fans and followers are saying and use those reactions to adjust and improve your strategy.
If you have a well designed social media strategy, and avoid the above mistakes, you will be rewarded with more social media love than you can bear.
Do it right and get to it.
What about you?
What mistakes are you making?