I’ve traveled a lot over the last few weeks and it has given me plenty of time to be by myself and do some deep thinking. As part of this deep thinking, I put together 7 random thoughts that I wanted to share with you. Let me know what you think.
1. Don’t go and start a friggin’ company unless you are going to be absolutely addicted to it. Are you willing to work on it day and night? What about when your friends call you and want you to go out and grab a few drinks? Are you willing to turn them down to work all night to meet a deadline or get an order out? If you’re not willing to do these things, then don’t go and start a company. Keep your job. Seriously.
2. If you want to build a company fast, go alone ( keep in mind companies that are built fast and alone don’t last long…I’ve been there). If you want to build a company that can go far, go together. This means you build a team that can carry the company to places that you only dreamed of.
3. Hire people who are just as fired-up about your idea and your company as you are. If they’re not just as fired-up as you are, then keep searching for the right team members….they are out there.
4. Be intentional about putting together a group of friends who are there for you no matter what. When times are good, they are there for you. When times are bad, they are there for you. No matter the circumstances these friends are there for you. They will drop anything to come along side you.
5. Sell, sell, sell, or watch your company go to hell. If you can’t get sales coming in, you will watch your company be cast into a fiery place of torment.
6. Get out their and G&G (Grip and Grin). Attend events, go to conferences, setup lunch meetings, do whatever you need to do to meet people and share your company story with them. Don’t expect people to come knocking on your door – people have no clue who the heck you are.
7. Don’t be lazy, do your own PR. You are the best one to tell your story. Why would you hire a company to follow-up with the people you read and see in the publications? Those people publish their emails. Next time your reading or watching something, capture the person’s name and their email address. Once you have that info, follow-up, introduce yourself, and tell them your story. It is their job to find great stories. And if your story sucks, it would be a waste of time either which way.