Ship Now, what are you waiting for?

If you’re sitting around thinking about this sweet plan about how you are going to take over the world with your product and you keep adding this and changing that, I say stop now and ship that shit – what are you waiting for….seriously?

Don’t be scared, no one is going to know about it for a while anyways – you will have plenty of time to collect feedback and make changes….trust me.

If you don’t ship now, there may be no hope for you or your product. By the time you “think” it’s right, someone will have already beaten you too it – you don’t want this, right?

It’s important that you get your product to market as quickly as possible. The longer you wait the more life and stuff happens. Put everything aside, figure what you need to make it viable, and start shipping. Do it now before I do.

The key is taking your product to market as quickly as possible. Then, after you’ve taken it to market you can collect customer feedback and use it to adjust the customer and product path. Simple stuff. Don’t complicate it.

I’ve dealt with both situations before; taking time to go to market and just shipping. You can probably guess what one always turned out better for me.

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Are you that person who sits around waiting to ship? What’s holding you back? 

 

Are you testing and tuning your ideas?

Henry Ford said, “Failure is only the opportunity to begin again more intelligently.”

Failure is important if you ever want to achieve your ultimate goal. Even though its often not supported, it’s key. You have to test and tune. You have to take trial an error seriously. Just think, everything in life is pretty much trial and error: relationships, children, startups, careers.

You have to get out there and test and tune your ideas.

We use to test and tune our motorcycles for days, weeks, months even before we got them to a point where we were comfortable with them. You have to do the same thing with your ideas. Test and tune them out, pivot them – the goal is to get your idea to a point where you feel good and strong about it.

Share your ideas and get people’s feedback as soon as possible. The longer you work on an idea, the more attached you will become. Thus, you need to get feedback right away before you’re married to an idea that sucks – you don’t want to married to bad idea. It would be like being married to a crazy wife.

Testing and tuning ideas provides great information – whether they come to fruition or not. Actually, the failed ones teach you more than the ones that go on to work – you find the things that don’t work or that you don’t want to pursue. Nobody really wants to fail, but to find those nuggets and to get your idea tuned up and in shape you need to be willing to test and fail.

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Are you testing and tuning your ideas? What is your process for this?