When heading into a company to talk social media, we must first ask some questions of the company itself. Often times people revert social media to the marketing department when it’s ultimately a business conversation that needs to be had.

Here are 5 necessary questions you should ask a client to deliver the best possible social media solution.

1. What does the company want to achieve from their Social Media activities?

What is the company specifically looking for? Is it to increase sales, improve customer services, save money on customer engagement, break in to new markets, find key influencers, etc?

2. What is the past and present social media activities and what were the results? 

Do they have an established online community already? Do they have a Facebook page with a significant number of likes? Do they have a loyal Twitter following? Have they actually tried out any Social Media campaigns?

3. Where are your customers? 

It’s important to know and understand first who their customers are, second, where they are, and third, why they are there in the first place. Once you know and understand where your customers are, you can develop programs that can meet with them there.

4. Are there specific social media tactics and strategies that are working or have worked for their competitors in the same industry?

It’s a great idea to spend some time researching successful campaigns or strategies that worked for other companies and then add an original idea to it for your client.

5. What resources are they willing to throw at their ongoing Social Media activities? Do they plan on taking on a Social Media Manager?

Is the company outsourcing their Social Media activities? Do they share the tasks among their existing employees? Or do they add it to the duties of their marketing department? It’s critical to know and understand how the company is handling social media now and how it plans to handle social media in the future.



What questions are you asking?



This is a Q&A session with Ryan Pavlovich a photographer who loves loud music, neat whiskey, and images that tell stories. You can follow him on Twitter, friend request him on Facebook, or drop him a line at his website. If you want to guest post on my blog, check out my guest blogging page.

I recently had the privilege to catch up and spend some time with Ryan Pavlovich or aka Ryan P Photo. This is what I like to call him – I think it flows nice! We had a great time doing a shoot, talking life, future, visions, and what’s next.


Ryan is a photographer and an entrepreneur out of Grand Rapids, MI doing some pretty amazing things. I urge you to check out his work and give him a call.

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This is a guest post by Matthew Deprez. Matthew is a father, husband, author, and pastor at Frontline Community Church. He also wrote the book rediscovering Jesus: the art of taking christianity seriously. You can follow him on Twitter, friend request him on Facebook, or reach him at his website. If you want to guest post on my blog, check out my contact page.

I’ve been a pastor for almost 6 years and I love what I do. Since I’ve become a Christian 10 years ago I’ve spent most of my time reading theology, hundreds of books, having countless conversations with un-churched and de-churched people, and everything in between. But nothing, and I literally mean nothing has been more compelling to me than what I experienced two years ago.

Two years ago, I was exposed to the Fuller Youth Institute (FYI) at Fuller Theological Seminary. FYI is committed to “leveraging research into resources that elevate leaders, kids, and families.”

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I hope everyone had a great June and you’re preparing for an awesome 4th of July with family and friends!

In case you missed them, here are my top 10 posts for May 2011. It was a great month for me with lots of really cool things going on! I had several speaking engagements, new projects,  and my wife and I are preparing to move to Cali at the end of this month.

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This is a guest post by Sean Heyboer. He is the marketing coordinator at Score Big, a good friend, and one hell of an idea generator. You can follow him on Twitter or friend request him on Facebook. If you want to guest post on my blog, check out my contact page.

He came after me again the other day. That little creep. I was on the last half of my two mile run having already biked 5 miles as a part of my triathlon training, when he showed up. It was hot, I was sweating bullets, my legs were sore, and I felt like giving up.

Just as I began to slow down he started in on his rant. His inflection is so annoying and distinct I knew right away who it was.

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This is a guest post by Tadd Mencer. He is the owner of CubeLab Media, a fiction writer and a pretty nice guy. You can read his blog, follow him on Twitter or like him on Facebook. If you want to guest post on my blog, check out my contact page.

It’s late at night, my stomach starts grumbling. “Feed me!” it complains. I make the attempt to ignore the complaints and continue with what I’m doing. However, the nagging continues until it’s no longer a simple complaint.

Photo Courtesy of: Creative Commons

I raid the refrigerator, looking for something to fill this void and come across a staple in every man’s diet. Fish sticks.

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From marketing manager to brand manager to online community manager, things are moving quickly. Over the years I’ve lived pretty much all of these positions. What I have learned more than anything today, is that people don’t want you to suck. They want you to be real and authentic.

Photo Take From: Creative Commons

For years and years, companies main goal was to “push” their products or services onto you through the form of advertising. Things have since changed, especially if you want to succeed today. The goal now, is to build passionate online communities.

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What do individuals need more than ever in their lives? I asked this question last month on my website and asked people to share their thoughts anonymously. I also shared it on Twitter and Facebook asking the same question. The response was overwhelming.

Photo Courtesy of: Creative Commons

It all started at a coffee shop when some friends and I were meeting for fellowship. As we sat there and talked to a few people, we became very curious as to what individuals needed in their lives more than ever. As we talked to people we heard all kinds of stories of pain, loss, suffering, brokenness, feeling lost, and heartache. We could not believe it.

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