No one gives a shit: How to get heard in a noisy market

Are you struggling to get your message out into the market? Do you feel like no one gives a shit? What’s the problem? This is the easy part, right? F*** no, this is the toughest part and I will promise you that.

Illustration Courtesy of: Cruzine

Just about anyone can come up with an idea, put together a team, and launch a product, but then comes the hardest part…getting heard.

I mean, how do you compete with the millions of other startups out there working for the same attention? You don’t, you take a step back, gather your team, and agree that you’re going to put together a fluid plan, stick to it, and never, ever, give up.

When your success is dependent on you being heard, you better be tough enough to stick it out – most people will give up.

If you want to win in this game, you have to look at the long-term and have some balls. When you get punched in the face, you have to jump right back up and get in the ring. Pussies don’t win here – people with stamina and a can do attitude win this game.

Now, be disciple and stick to it. If you want to get heard in a noisy marketplace, you need to eat, sleep, and live out your message. Be obsessed. And never give up.

Go.

Becoming a better entrepreneur

Entrepreneurs are insane, they take huge risks, put everything on the line – all for the sake of doing what they love – starting and building companies. To be an entrepreneur you have to be confident and know what it takes to make it happen – I love saying that! You can’t let anything stand in your way of getting things done…nothing.

And, these same traits that are necessary to be a great entrepreneur might also be holding you back from becoming even more than you thought you could be.

Let’s take a look at what might be holding you back and see what we can do to push you to be better.

You

You need to wake up each morning and look seriously in the mirror. The one who is going to hold you back is you. The first person you need to learn to lead is yourself. And, if you can’t lead yourself, how do you expect to cast vision and lead a team. You can’t. Look in the mirror every morning and get yourself in check.

A level entrepreneurs attract an A level team

If you think you are the shining star and you don’t need anyone else, then you suck. You deserve to have you ass beat and thrown out into the streets. Great entrepreneurs know that they need to surround themselves with the best and brightest team. The better the team the better the outcome.

Over the years I’ve built both A level teams and B and C level teams. Let’s just say the B and C level teams taught me a very valuable lesson: take the time to hire the best and don’t settle for anything less.

Communicate, communicate, communicate

A mentor use to tell me to always keep a high level of communication. He use to ream my ass everyday about communication to the point I finally learned. He beat it into me and I am so thankful he did.

If you want to piss people off, fail to communicate with them. This is no different at home with your wife or your kids. You need to communicate. Let your people know what’s going on, both good and bad – I’ve learned this lesson too.

Invest in creating a culture that communicates well and rewards for it too.

Built a family not just a team

Stop looking at your team as people who just make you money. Look at your team as if they were family. Care for them, love on them – not physically, and do what you can to always be there for them – that is what family does.

Always be understanding, put yourself in their shoes, and do what you can to help them pursue their goals and dreams. It’s not just a team that you should be building, you should be building a family.

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How about you? 

What can you do to be a better entrepreneur?

 

How to stop caring what thrash talkers think about you

Do you care to much about what people think of you? Do you care so much that it paralyzes you?

I get this. Sometimes when I hear the things that people say about me, it gets me down. But then, I get myself right back up and I think to myself, “why do I care so much about what these people think of me?” I really don’t, I just think that I do.

When I do search for myself or a search around some of the ventures I’ve started in the past, I can find some pretty negative things. Do I allow this is affect me? I shouldn’t and most of the time I don’t. It takes time though and it’s a process of developing “thick skin”. Dave Ramsey talks about all the negative mail he gets everyday – piles of it. James Altucher also talks about all the negative comments you can find online about him.

Here’s the deal. The higher you reach in your leadership and influence, the more people are going to talk about you- both positive and negative. You have to choose what to listen to.

So what do you do with all this crap out there about you? Nothing. Let it happen and let it make you stronger. It is going to hurt, but eventually you will get to a point where you really don’t care. In fact, you might even find it humorous and entertaining – my wife and I laugh all the time about these things.

Don’t stop doing what you do because people have some negative things to say about you. Keep doing it. Don’t revert to doing something else just because people aren’t nice. This is exactly what they want to happen – for you to submit to them and fail. These people are nothing in my book other than motivators. Let them be the same in your book.

The other thing you need to do is hang around people who appreciate you and respect you for what you have to say right now. I’m not saying yes men, just people who love and care about you enough to not talk thrash.

Find good, positive people who inspire you, challenge you, and are always there to lift you up. And for the ones that talk trash….let them be thrash.

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How about you? 

What do you do when people talk thrash about you?