NIKE: Greatness is not beyond your reach

I’m super impressed with Nike and their ability to reach pretty much everyone – out of all the brands out there, they get it. Watch this video and try to disagree with me.

They recently released this honest and brave statement and call to action under their #findyourgreatness campaign – It features a 12 year old Nathan from London OH. He’s overweight, but still getting after it and it’s down right moving and motivating.

And the thing that impresses me is how they’ve gone from serving a narrow athletic market to serving pretty much everyone: athletes, action sports, males, females, and even overweight 12 year olds.

Personally, I’d love to see Nike stick with Nathan and follow him in his journey to losing weight. Who knows, maybe they will.

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What do you think?

 

PAY ATTENTION TO THE ATTENTION

Who doesn’t love attention right? That’s one of the reasons you use social media because you crave the attention that you get. Be honest, don’t lie, you eat it up; every like, comment, post, tag, mention, RT, you soak it right up.

I will be honest, it makes me feel good and I don’t think there is anything wrong with it. Yes, you can take it way to far and it can affect your life, yet well-managed it is a very good thing for people – especially those who don’t get attention outside of social media. There are these people, they are the ones you don’t pay any attention to.

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