18 QUESTIONS FOR YOU AND YOUR START UP

It’s fired up Friday and I’m off to spend a beautiful weekend with my family and friends, but before I do, I wanted to share 18 questions that can help you and your start up get on track to producing loads of fruit!

Have fun and I hope these help! Peace.

  1. Can you summarize the purpose of your business on the back of a business card?
  2. What is the size of your market and is it poised for rapid growth?
  3. What is happening in your target market?
  4. What kind of margins are available in your industry?
  5. Are you targeting a market on the path to $1B potential?
  6. Are you targeting rich customers who will move fast and pay a premium for a unique offering?
  7. What is your customer focus?
  8. Are you providing your customers a simple product with a singular value proposition?
  9. Are you focusing on the one thing that is of burning importance to the customer and delighting them with a solution?
  10. Are you thinking differently and challenging conventional wisdom?
  11. Are you rejecting what is original and creating new novel like solutions?
  12. Are you outwitting your competition?
  13. Are you building a winning team?
  14. Are you attracting an “A” level team?
  15. Are you building an agile plan that allows for flexibility, stealth, and speed? (This is what will help you beat our the big players)
  16. Are you being frugal and only spending on what’s critical?
  17. Are you spending capital on priorities that drive maximum profitability?
  18. Are you seeding your company with little capital so that it forces you to stay discipline and focused?

HOW ARE YOU STARTING YOUR DAY?

Are you one of those people who jump out of bed at the last-minute, rush to get ready, and then you’re out the door to a busy day of work? What effects does operating this way have on your life (Have you even thought about this)? Do you ever feel like you’re missing something and if you just slowed down a bit you just might find it?

For as long as I can remember, I would sleep till the last-minute, hurry up and get ready, and then run out the door on my way to where I needed to be. I would forget things, spill all over my shirt, run into something, the list goes on – you know what I’m talking about.

I did this for years (you might be living this way) until I realized that there was a better way to start off my day and the results were totally worth it!

Here is how I start off my day:

1. Pray and mediate: I Thank God for my faith, my family, my friends, and all the wonderful things he has blessed me with. I ask him for wisdom, understanding, and a servant heart.

2. Love: I tell my wife how much I love her and how blessed I am to spend the rest of my life with her.

3. Exercise: I take care of my health so that I can live a long life filled with great experiences. Each morning, I will either run, cycle, stretch or lift weights.

4. Eat: Breakfast is the most important meal of the day and if you miss it you will feel it. For me, I try to eat a healthy breakfast that can give me the energy I need to get through my day.

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How are you starting off your day?

 

TIPS TO UP YOUR SALES GAME

Are you trying to up your sales game and start ringing the cash register?

Here’s a few tips I’ve learned over the years.

According to a 2002 Harvard study, great salespeople have the following in common: They do not take “no” personally, they take responsibility for their results, they are empathetic, they are ambitious, they are very goal-oriented, and they find it easy to approach strangers.

Here are a few other tips on what it takes to be a great sales person:

The harder you try, the worse you’re going to do. The harder you try, prospects sniff out the desperation. Just back off a bit and let them be more intrigued with what you have to offer.

Don’t try to close the deal on the first date. Build rapport with prospects. Once they trust and like you, it’s all downhill from there. How do you build rapport? Listen, learn, and don’t put your needs first.

Your job is to help the customer get what he or she wants, not sell them what you want.

Always be listening for clues. People interpret information in different ways. Some people are visual, others are auditory, and yet others are primarily kinesthetic (feelings).

No doesn’t always mean no, it might mean many things – you just have to take the time to figure it out.

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DISCUSSION QUESTION:

What sales tips can you share?

 

THE SMARTER WAY TO TWEET, SERIOUSLY!

Are you a Buffer fan?

I don’t know if you’ve heard of it or not, but one of my favorite, if not thee favorite Twitter tool out there is Buffer. Buffer is a very easy-to-use, beautiful service that allows you to quickly lineup several tweets at one time – then they are sent out one at a time based on a schedule you setup. Oh, and they are about to release it for Facebook too.

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NEVER STOP THROWING STUFF AGAINST THE WALL

Charlie is a charismatic, young, innovative, go getter, who for some reason just can’t get stuff to stick to the wall. He’s frustrated, confused, and just about ready to give up when…..

John, his old buddy stops by to have a beer and share a little wisdom with him. He says, “Charlie, take a seat here boy and let me tell you something that will change your life. Charlie, back in my day I use to feel the same way, I would constantly throw stuff against the wall and for years and years nothing would stick. And then, finally, after years of throwing stuff against the wall, there it was, plastered on the wall, that one thing that I had been working so hard for.”

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QUIT MAKING LAME EXCUSES

Are you an innovator or just a lame excuse maker? Earlier this week, Mitch Ditoff posted an awesome blog titled ” The 100 Lame Excuses for Not Innovating”. After reading through the ENTIRE list, it made me realize how often I hear these excuses from friends, family, companies, and everyone in between.

How about this? I challenge you to take a look at the list (All the way through) and see what excuses are currently holding you back from innovating and ultimately making something happen.

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PEOPLE PAY FOR GREAT NOT GOOD

I was catching up with my good friend Jimmy Petrie today (who by the way is a marketing, business development, and entrepreneurial guru) about business, opportunities, and what we both have going on. We talked for a good while which lead into a great conversation about playing within our strengths and handing off our weaknesses.

I always enjoy having this conversation (It is one of my favorites) about strengths because it is just so perfectly fitting and I wished I had learned it allot sooner in my life – at least I’m living by it now!

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GIVE THEM THE MEAT: 13 SOCIAL MEDIA STATS

Sometimes people just want the meat! Cut to the chase and give them what they want – the stats and numbers. And not just any stats and numbers, ones that matter and make people want to listen more. Think of it this way, it’s very similar to pitching a new venture to investors – they could care less about all your mighty charts, intelligent words, and blah blah blah, they want the meat.

If this is you and you just want the meat, check this out by Kipp Bodnar. He shares with you 13 mind bending social media marketing statistics.

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WET DOG SYNDROME

You’re out playing with the dog and you decide to throw a stick out into the water, what happens next? Immediately smiling from ear to ear, your dog leaps into the freezing cold water to dog paddle his way after it. He captures it in his mouth, swims back to shore, springs up, and bolts toward you. And as soon as he reaches you filled with excitement, he starts shaking water all over the place. You get it on your face, your clothes are drenched, and your pretty much over the stick throwing game at that point.

How often does this happen when you send your people out to a conference or a rah, rah event? Probably pretty often. Let me warn you about something very important and please beware. This is called wet dog syndrome. What is wet dog syndrome? It’s when you send your people out to these rah, rah shows, they get all wet and revved up with new found energy and enthusiasm only to come back to your organization and shake it all over everyone.

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