My wife and I just finished watching this video. Watch it. Seriously.
This is a great story of what happens because of a fathers love and encouragement. Some of the best time I spent today. Go, Caine and everyone who was involved in making this happen!
This week while working on a website project it was decided that we take a step back and consider the user experience. We needed to ask ourselves some tough questions. With this, I organized some interviews and insights to make sure that what we thought aligned with our customers think.
Photo Courtesy of: Pocopina
Understanding each project is unique and different, here are 20 questions you and your team should take into consideration when designing a UX project.
- What is the purpose of the site? Sales? Marketing? E-commerce?
- Who will use the site? What are the customer segments? What is their behavior?
- What action would you like the people coming to your site to take?
- For each action, what do they think? How?
- What sites do your audience currently frequent?
- What is your customer(s) online behavior?
- Where are the people physically at when taking these actions? (home, work, on a bus or at a cafe) and what will they likely have access to (computer, laptop, mobile etc)
- Are you the only company offering these products or services? If not, how will you set yourself apart?
- What three things can you do really well that others will have trouble duplicating?
- What are the things operationally that need to happen in order for the site to do what it needs to do?
- For each of those things, is the company setup and prepared to execute?
- When these people use your site, what perception/tone/voice do you want them to leave with?
- In considering the above question, how will you design the visual elements, the content strategy, the interaction, social, the customer service, the functionality, and performance to make that perception a reality?
- What information architecture will best support the actions your visitors need to take? And how will they flow from one action to another?
- How will you channel the users through your site?
- What navigation structure best fits your audience?
- How will people find your site? Organic search, Adwords, social media, other?
- How will people engage with your site?
- What search functionality will you provide to help people find things on your site?
- What you don’t track you can’t measure? What key things will you track to determine your success?
Anything you would add?
I just want to say that I am pumped about all the great companies and clients that I’m working with right now. It just feels good.
It hasn’t always been this way though. I’ve had my fair share of bad ones over years.
Graphic by: Kickin’ Up Pixels
Ever wonder what makes a bad client?
Here are my thoughts on this:
- They live to micromanage and control the process. This is especially frustrating when it’s the creative process
- They constantly delay approvals and have a hard time committing
- They steal your soul and stomp on it
- They won’t own anything and they blame the whole shebang on you
- They think that their high-touch participation is helping things
- They constantly derail the process de-motivating teams and leading to uninspired work
- They consistently make changes
- They regularly move backburner items into action steps causing the project to slug away
If you are experiencing any of the above with a client, I suggest that you revisit the contract and see what you can do to get out of it. Bad clients can run your business into the ground. They suck the life out of you and take time away that you could be working with stellar clients.
Anything to add?
What makes a bad client?
If you’re anything like me ( Lets not forget Facebook of course too) and you love Instagram then you’re going to be pumped about this one. The people over at Breakfast – a physical-digital interactive agency (As they refer to themselves) are working on a new Instagram printing device that they hope to bring to market by late summer. It looks pretty rad!
What is the device? It is a small box that they call Instaprint that prints out Instagram photos at events while they are posted. It has embedded technology that can find photos using the event’s hashtag, includes likes and comments when it prints, and uploads the collection to a website for browsing later.
I am sure it’s in the works, but it would be cool if the website allowed you search for photos of you, purchase, and have them sent to you in the mail – everyone loves physical photos of themselves.
Is this something you would like to have at your next event? I do. Then lets help them out. Breakfast is raising funds and gauging interest — on Kickstarter. They hope that, with everyone’s help they can get the price down to $399 – something that more people could afford.
If the funding goes through and they start shipping late summer, each device will be powered by a mini Linux computer, easy to set up through wireless internet and be inkless – the ink comes from the actual paper.
What do you think of this new printer? Do you want one?
It’s not about having a Silicon Valley attitude—it’s about having an entrepreneurial attitude. It’s about partnering with other organizations in and around your area. It’s about thinking big with entrepreneurs that sit next to you in your coworking space. It’s about collaborating with tech gurus, social media wizards and community leaders at cool business events. It’s the people that make a community an entrepreneurial one—not the location—and it’s up to you to contribute.
After God, who comes second in your life? Is it you? I sure hope so.
I know, this sounds selfish, but it’s the best advice and change I’ve ever put forth in my life.
The reality is, if you can’t take care of yourself, how can you tend to anyone else: your wife, children, company, team, startup, etc.
For me, if I take care of myself first it allows me to be mentally, emotionally, and physically available for others. It allows me to better serve and lead those around me.
Here are a few things to think about:
- If you don’t take care of yourself mentally and participate in either prayer, meditation, or something of this nature, how can you have a clear mind to share with others.
- If you don’t exercise and eat right, what would happen if you became very sick? You wouldn’t be much help to anyone around you now would you?
- If you don’t get your rest, you won’t have the energy you need to get through your day.
- If you don’t take the time to read and write, then you can’t have the intellect to contribute to others.
- If you don’t take time to reflect and heal from your emotional wounds, you end up reacting and looking like a fool. It’s easy to make these mistakes. Instead, you should be in a position to teach, inspire and add value. How do you do this? I think counseling and therapy can be highly beneficial.
When you start taking care of yourself “first” then you can start taking care of those around you. I am know expert, nonetheless I am strive everyday to be better.
What about you?
Are you putting yourself first (after God)?
I say we give the Dollar Shave Club promo video a huge round of applause. This is brilliant in my mind. Great work guys! Super funny. If you haven’t watched this yet, you need too.
Dollar Shave Club is a startup company that provides monthly delivery service for razors that has raised a good amount of VC money because of this video. I don’t know the exact numbers. Anyways, they got the attention of large VC’s like Kleiner Perkins Caufield & Byers, Forerunner Ventures and Andreessen Horowitz – all great companies to have behind your startup.
We’ve all seen startup videos, right? But, not ones like this. If you want to seriously see cleverness at it’s best, then take a look at this video.
What about you?
What are your thoughts on the video?
Where are you investing all your time? Might be worth taking a hard look at because where you invest all your time could just be your destiny.
In fact, it is your destiny and you might not even know it. Time is the most valuable asset you got so you better be using it wisely and paying attention to where you spend it.
Here are a few truths to follow:
1. Whatever it is, if you work hard at it day in and day out you will eventually be good at it. It’s just how things work. Focus, work your tail off, and good things will happen.
2. If you suck at something it’s usually not all the fun, right? I mean, that is why I quit golfing…because I suck at it. I can ride a dirtbike, but Golf, yeah I suck. Now, if I played golf often, I would eventually get good and probably start to love it. It all comes down to where you spend your time.
3. Think of something you’re good at. Do you enjoy it? Well yeah, why wouldn’t you. The key is finding something you enjoy and overtime you will become more and more passionate about it.
4. So, if you are good at something, work hard at it. Invest time. Work harder than anyone else so that you can excel and be the best that you can be.