What gets me horny

I’m horny about a lot of things these days. Because of this, I thought I would put together a list and share it with you. I don’t know what makes you horny, but maybe this will motivate you to start thinking about it.

  1. Family: Family is first in my book. I’m trying to invest in my family, spend time, appreciate one another, and ultimately have a fun together.
  2. Quality Friendships: I have a few people who I try to pour into and I feel like in return they are pouring right back into me. You can’t pour into everyone, so pick a few good friends and build each other up.
  3. Exploring new things: I don’t care what it is, I want to explore it: canoe trip, hiking, marathons, smoking cigars…bring it on andlet’s try it out.
  4. Motivating people to do shit with their lives, take risks and live a little. I feel like this has always kind of been my thing, but today, more than ever you will hear me talking about this.
  5. Co-founder and entrepreneurial relationships: I can’t be more thankful for all my co-founders, equity partners, and people involved in my deals. For the last few years, I’ve been intentional about seeking out entrepreneurs who can see eye to eye beyond just, let’s make some money. We appreciate family, we take risks, we seek new experiences, and above all else, we are friends and there for one another.
  6. Startup communities: Now being involved with Startup America Partnership for almost a year, I am having the time of my life – It’s so cool to see all the different startup communities evolve and grow.
  7. Venture Capital: I’m talking with a few folks now about putting together a fund. I am no experienced VC, but I can put a team together that knows their shit. This is what I’m looking at right now – putting together a stellar team that can invest in startups and entrepreneurs that want to have fun, disrupt, and make some money along the way.
  8. Game changing startups: If you’re trying to do the same shit as someone else, I don’t care. If you think you got something cool and different, this gets me excited. Why put a ton a time into something that is the same as the next guys stuff?
  9. Accelerators: I think accelerators rock. I’m not involved in one myself, nor have I been involved in one. However, I sit back, watch, listen, and appreciate all the work that accelerators are doing. We need more of them. The best part about accelerators are the mentors and the community that forms.
  10. Crowd funding: I am a co-founder of a startup called Fundmypark. We are the Kickstarter for all things parks and recreation. Were already seeing some good success with this project. Beyond this, I’m just interested in all the crowdfunding activity going down.
  11. Branded entertainment: I’ve watched more and more young people change their content consuming behavior and this gets me horny. Hence the reason I’m a part of a new deal being put together in Hollywood to enter this space. We are still trying to figure stuff out, but we are close.
  12. Digital content and entertainment: The smartest thing people can do with content today is build in the brands. No, not product placement. I’m talking about unique branded integration that tells a story. Look at Nike, Redbull, and others – they get it.
  13. New retail and restaurant plays: I enjoy seeing people disrupt this industry. I see people tying mobile into the experience. I also have seen good uses of social. It’s all interesting to me. Just watch as more and more entrepreneurs come up with unique ways to mod this industry and integrate new forms of tech.
  14. Social Media: All forms, all uses, case studies, you name it, I’m following it and paying attention. It’s also important because if you’re not building social into everything you do today…you are an idiot.
  15. Social Commerce: Lots of people are toying with this (This includes me) and I think it’s awesome. Do I think this space is early still? Yes. Do I see it evolving and eventually becoming a very important part of our lives? Yes.
  16. Mobile: First off, I have two mobile startups I’m in right now. So, this means I’m paying attention to facts, statistics, apps, use cases…..I’m on top of it all.
  17. Fashion/Lifestyle apparel: I’m an advisor to a brand called Citizenshirt. We are gearing up right now to do some pretty grass roots, authentic projects. Watch us build this into a mainstream brand.
  18. Social Responsibility: If you’re not on top of this, don’t plan on being in business long – this is on top of the millennia’s priority list.
  19. Action sports: I’ve always been and always will love action sports – it’s in my blood.
  20. Any good example of strategy: social, analytical, marketing, management, etc.
  21. Furniture: I have a furniture startup that I’m in. The company is called Think Tables. Yes, we are starting out with writable tables, but we have big plans….stay tuned.
  22. Embedded software: Software is being embedded into everything. 5-10 years from now, it will be hard to find anything without tech embedded into it.
  23. Hardware companies: Hardware is something I’m looking at pretty hard. There are lots of startups and entrepreneurs out there today building hardware products. This excites me. I don’t know what I will do about it, but it will be something – I will ride this wave.
  24. Personal branding: With all that I do, it needs to come back and support my personal brand. What is my personal brand? Motivating startups and entrepreneurs to make stuff and things happen. If it doesn’t fit with my personal brand or the projects I’m involved with, I don’t do it.

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How about you? 

What gets you horny today?

 

NIKE: Greatness is not beyond your reach

I’m super impressed with Nike and their ability to reach pretty much everyone – out of all the brands out there, they get it. Watch this video and try to disagree with me.

They recently released this honest and brave statement and call to action under their #findyourgreatness campaign – It features a 12 year old Nathan from London OH. He’s overweight, but still getting after it and it’s down right moving and motivating.

And the thing that impresses me is how they’ve gone from serving a narrow athletic market to serving pretty much everyone: athletes, action sports, males, females, and even overweight 12 year olds.

Personally, I’d love to see Nike stick with Nathan and follow him in his journey to losing weight. Who knows, maybe they will.

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What do you think?

 

What we can all learn from Jenna Marbles

Jenna Marbles is the most subscribed chic on YouTube after just a couple of years. If you haven’t heard of her, go watch some of her videos. She is hilarious. Jenna has nearly 3 million people following her weekly videos and she’s built a pretty incredible brand from her bedroom.

Photo Courtesy of: akurepki2 on DeviantART

At first this sounds shocking. Then, you watch the interview and you realize why she’s so successful.

I think there are some great takeaways from this that we can all apply to our lives:

  • She say’s the shit other people think about, but their to afraid to say – they don’t want to be judged.
  • She’s as real, authentic, and transparent as it gets.
  • She doesn’t take herself to seriously.
  • She keeps things fun.
  • She makes people feel like they are a part of her journey.
  • She doesn’t care what people think about her
  • She doesn’t try to impress people
  • She makes people feel like it’s okay to be weird or awkward

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What do you think about Jenna Marbles? Add your comments below.

 

Find and Connect with Influential Twitter Users in New Markets

You want to find and connect with influential twitter users in different markets or communities? Whether you are a startup or an established company, here are a few tips to get you started:

Photo Courtesy Of: Web Designer Depot

Use a tool called wefollow.com 

Wefollow.com searches twitter for specific tags, cities, etc and returns a list of users who are the most influential, and who have the most followers. It’s a great tool especially if you’re a company trying to enter new markets and you want to reach the key influencers.

Follow Their Blog

You can’t just spam people on twitter or they will pretty much tell you to F-off. You have to follow their blog, read their stuff, and do more than just expect that they are going to open up their network to you. Remember, it’s about building relationships…and it takes time.

Many people on twitter are also bloggers. Follow their blog, comment, and interact with them. It’s also good to retweet their posts – the ones you think add value to your following and be sure to include their twitter handle in the tweet so they see you’re interested in their content.

Connect With Them On Other Networks

Not only are these users on twitter, but they’re also on networks like Linkedin, twitter, Facebook and others. Don’t think that these users just sit around tweeting all day, they are typically successful entrepreneurs, executives, or leaders in their field. Don’t be too aggressive, but nicely reach out and see if you can’t help one another out.

Answer Their Questions

Twitter and social media are about engagement. People are there to engage, start conversations and build relationships. Take some time to monitor the influential users you are targeting and see what they have to say. Try to jump in and see if you can’t make some conversation. And, be real. If you’re fake, people will call you out.

Show Appreciation

Thank people for the work that they do. Appreciate them. You would be surprised at how hard some of these people work to build and sustain their networks. If you want to connect with them, I would first research the user and learn their story: see where they came from, what they working on today, and what they’re goals and passions are. The time you take to do this will show.

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What are your thoughts on Finding Influential Twitter users? 

What other tips would you suggest?

 

The Do’s and Don’ts to Making Stuff and Things Happen

1. Don’t make it so difficult to brainstorm a good idea. It’s not that hard. Simply.

2. Stop forming boards and committees that wreck ideas and projects. If your board or committee is not adding value and challenging you to draw outside the lines and take risks, then get rid of it.

3. Make your team lean and mean so that you can actually get shit done. The more people, the more time, the less stuff and things you will be able to get done.

4. Don’t make products that suck. Make products that knock people’s socks off. Make stuff people really want. Make stuff that changes people lives.

5. Get stuff done…..on time. If you have to work around the clock to get it done, then that is just what you have to do. It is what it is. Deal with it.

6. Put time pressure on yourself and your team. Put in place deadlines. Sometimes make it urgent. All of these things will drive you to get more done.

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What would you add? What is on your list of do’s and don’ts? 

 

Instagram Printing Device

If you’re anything like me ( Lets not forget Facebook of course too) and you love Instagram then you’re going to be pumped about this one. The people over at Breakfast – a physical-digital interactive agency (As they refer to themselves) are working on a new Instagram printing device that they hope to bring to market by late summer. It looks pretty rad!

What is the device? It is a small box that they call Instaprint that prints out Instagram photos at events while they are posted. It has embedded technology that can find photos using the event’s hashtag, includes likes and comments when it prints, and uploads the collection to a website for browsing later.

I am sure it’s in the works, but it would be cool if the website allowed you search for photos of you, purchase, and have them sent to you in the mail – everyone loves physical photos of themselves.

Is this something you would like to have at your next event? I do. Then lets help them out. Breakfast is raising funds and gauging interest — on Kickstarter. They hope that, with everyone’s help they can get the price down to $399 – something that more people could afford.

If the funding goes through and they start shipping late summer, each device will be powered by a mini Linux computer, easy to set up through wireless internet and be inkless – the ink comes from the actual paper.

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What do you think of this new printer? Do you want one?

 

Writing is hard business

He dropped out of college. He was a cook, salesman, diplomatist and a farmer. The guy knew absolutely nothing about marketing, and not a lick of copy writing experience. He was unemployed at 38 when he tried to get an adverting agency to hire him.

Image Credit: Ogilvy on Advertising

No American agency would hire this guy, and then, a London agency picked him up and gave him a chance. Three years later, he became the most famous copywriter in the world, and in due course built the tenth biggest agency in the world.

Who am I talking about? One of the most respected and sought after wizards in the advertising industry, british-born David Ogilvy. In 1948 he started what would eventually be Ogilvy & Mather, a Manhattan-based advertising agency that has since been responsible for some of the worlds most recognized ad campaigns.

So, what makes a guy like this put out some of the best work in the world? It’s not what you would think. Read the letter below written by Ogilvy in 1955 to a Mr. Ray Calt to find out.

April 19, 1955

Dear Mr. Calt:

On March 22nd you wrote to me asking for some notes on my work habits as a copywriter. They are appalling, as you are about to see:

1. I have never written an advertisement in the office. Too many interruptions. I do all my writing at home.

2. I spend a long time studying the precedents. I look at every advertisement which has appeared for competing products during the past 20 years.

3. I am helpless without research material—and the more “motivational” the better.

4. I write out a definition of the problem and a statement of the purpose which I wish the campaign to achieve. Then I go no further until the statement and its principles have been accepted by the client.

5. Before actually writing the copy, I write down every concievable fact and selling idea. Then I get them organized and relate them to research and the copy platform.

6. Then I write the headline. As a matter of fact I try to write 20 alternative headlines for every advertisement. And I never select the final headline without asking the opinion of other people in the agency. In some cases I seek the help of the research department and get them to do a split-run on a battery of headlines.

7. At this point I can no longer postpone the actual copy. So I go home and sit down at my desk. I find myself entirely without ideas. I get bad-tempered. If my wife comes into the room I growl at her. (This has gotten worse since I gave up smoking.)

8. I am terrified of producing a lousy advertisement. This causes me to throw away the first 20 attempts.

9. If all else fails, I drink half a bottle of rum and play a Handel oratorio on the gramophone. This generally produces an uncontrollable gush of copy.

10. The next morning I get up early and edit the gush.

11. Then I take the train to New York and my secretary types a draft. (I cannot type, which is very inconvenient.)

12. I am a lousy copywriter, but I am a good editor. So I go to work editing my own draft. After four or five editings, it looks good enough to show to the client. If the client changes the copy, I get angry—because I took a lot of trouble writing it, and what I wrote I wrote on purpose.

Altogether it is a slow and laborious business. I understand that some copywriters have much greater facility.

Yours sincerely,

D.O.

(Source: The Unpublished David Ogilvy: A Selection of His Writings from the Files of His Partners

Building landing pages that get the official seal of awesomeness

You might have heard, but people are out there looking for your company. That’s great news, right? And, the new stat is some 90% of people are using search when starting the buying process. This means that you need to be there when they come a looking for you.

Try this. Put together some sweet landing pages that allow you to reach more prospects,  attain more customers, and get the official seal of awesomeness…who doesn’t want that!

Here are 10 things you can do to get your seal!

1. Take the time to build simple (not complicated) templates that focus on a single call to action. This can be download, call, or check out the demo. The more information and bells and whistles you put on the page, the less likely you are to get a new customer. Simple.

2. Create beautiful graphics and don’t let your 5th grader make them. You should include your logo – obviously – and a hero image that is clickable. People will always click on the large hero image.

3. Content is king so don’t clog it up. Get straight to the point. And, give your potential new customer a reason to give you their information. Maybe they get a chance to be entered into something…blah, blah, blah. You get it.

4. Lists are easy to read and people really do appreciate them – I do. The people that visit your landing page are going to do a few things: look at the logo, read the call to action, read your bullet points, and maybe your about or bio. Beyond that, it’s too much.

5. Integrate a form and don’t ask for too much information. You’re not the fricken government. Name, email, description, and maybe a phone number are just fine.

6. Email something back to the potential customer. Maybe a white paper, registration, etc. You want to make sure that you’re not getting a fake email address.

7. Confirmation or thank you pages are nice and they give you one last chance to sell them something. If you don’t try, someone else will.

8. Pretty URLs baby. People and search engines care about your URL. If it’s ugly, no one really cares. If it’s pretty, everyone cares and they’re looking. You should use dashes between words, not underscores.

9. Oh the Meta Data! Even though everything is moving to social search, the search engines still care about the meta. When it comes to the results lists, meta matters.

10. AB Test. Put up a couple of different pages and test them. What works best, A or B? You will then find out what works and what doesn’t work.

 

WHY I LOVE GETTING MY NEWS FROM A TWITTER LIST

This morning, I was laying in bed thinking, praying, and talking to myself (I do this every morning before I get up) when I reached over and grabbed my iPhone – something I’ve done almost every morning lately.

After reaching over to grab my iPhone, I slid to unlock the phone and the first thing I did was click on the tweetdeck app. Why the tweetdeck app? No specific reason. I also use Hootsuite or the real twitter app too. It’s all preference really.

Now that the phone was unlocked and I was inside the app, I slid the screen over to my twitter list titled “Personal favorites”. My “Personal favorites” list is a collection of people that I feel add value to my life in some way. The list is filled with leaders, pastors, authors, speakers, game changers, visionaries, investors, and challengers. If you’re not one of these people, you’re probably not in my list. No hard feelings.

Everyone should have a twitter list that is built with people who add value to their life. If you don’t have one, create one today. It’s simple, just head over to twitter and start scanning through all the people you follow (Looking for the ones that add value to you) and start putting them into a list. If they don’t add value to you or at least have some relevance, don’t put them in your list. Lists help you stay focused, stay motivated, and get the news and information you need on a daily basis.

Something else I realized this morning while scrolling through my “personal favorites list” (while I was in bed) is that this is where I get “most” of my news and information. I don’t watch TV, I don’t listen to the radio, I often times don’t pull up my bookmarked sites, I just pull up my twitter list and get everything I need right there. Crazy how things change and evolve so fast, right?

Here’s why I love getting my news from my twitter list:

  1. It’s simple
  2. It’s all relevant and based on my interests.
  3. I created it – not the information, but the list.
  4. The articles were shared by intelligent people who I value.
  5. I could do it all from my iPhone in bed.
  6. I didn’t have to leave the app.
  7. Short and sweet

FACE TO FACE

As human beings, we are wired toward interacting (in person) and learning from one another, an easy thing to forget these days now that we have technology that can do pretty much everything we need.

Think about it, we have skype, screen share, social networking: linkedin, twitter, facebook, email, iPhone apps, facetime, virtual assistant, you name it it’s been created or it’s in the process of being created.

In spite of all great technology, things get done face to face. Technology may empower us to get more done faster, but the rubber meets the road when people get together and hash things out in person.

You can probably tell, I am a huge advocate of in person interaction regardless of how unproductive it sometimes seems to be. People can say and think what they want, but people have evolved over many, many years to be efficient at working with, arguing, and talking over ideas and pursuits with people, face to face. Without these face to face meetings would we be where we are at today? Absolutely not.

I love social networking tools and remote technology, but they are nowhere near as efficient as meeting up in person and jamming it out.

So the next time you have the opportunity to meet in person over skype or some other tool, grab your stuff and head out the door. You will be surprised with how much more you can accomplish.

Also, as a reminder add an action step to your calendar each week that says, “Talk and interact with humans in person”.