Ship Now, what are you waiting for?

Ship Now, what are you waiting for?

If you’re sitting around thinking about this sweet plan about how you are going to take over the world with your product and you keep adding this and changing that, I say stop now and ship that shit – what are you waiting for….seriously?

Don’t be scared, no one is going to know about it for a while anyways – you will have plenty of time to collect feedback and make changes….trust me.

If you don’t ship now, there may be no hope for you or your product. By the time you “think” it’s right, someone will have already beaten you too it – you don’t want this, right?

It’s important that you get your product to market as quickly as possible. The longer you wait the more life and stuff happens. Put everything aside, figure what you need to make it viable, and start shipping. Do it now before I do.

The key is taking your product to market as quickly as possible. Then, after you’ve taken it to market you can collect customer feedback and use it to adjust the customer and product path. Simple stuff. Don’t complicate it.

I’ve dealt with both situations before; taking time to go to market and just shipping. You can probably guess what one always turned out better for me.

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Are you that person who sits around waiting to ship? What’s holding you back?