You should constantly be trying to enhance your conversion rates. Why? Because conversions are the lifeblood of your organization – they are what make you $$$$$$.
I’m no professional by any means, but I did put together some ideas that I thought I would share with you this morning. Feel free to go and act on some of these things. Try them out, see what works for you and your company. The same things don’t always work for everyone company – it’s about trial and error.
Here are a few of those ideas:
- Eliminate clicks for the user. Make it simple for them to convert. Don’t ask too much information. Don’t make users click-through7 pages to get to your product or offering.
- Combine as many things as possible into one click user experiences.
- Try adding a video to your homepage that explains your product, value propositions, and who you are as a brand – be sure to give it some personality and realness.
- Make sure your homepage is intuitive and experiential. Don’t lose your customers at the first step.
- Make sure your language sounds like a human wrote it – not a robot. I hate when I see people writing like a robot.
- Study your traffic sources and look at behavioral trends. After this, use the results to for A/B test within your website.
- Don’t be a fool. Use social signup and make it seamless – it will be one of the best things you’ve ever done.
- Quality content over quantity of content. This isn’t 2001 where you were only looking for SEO results. Users are way smarter these days.
- The path to purchase should be easy.
- Try using live chat to engage with every customer at they navigate through your site.
- Test out the timing of users. When are they coming to your site? Where are they at that time? What are they thinking? What are they feeling? Ask questions from the user perspective and try to get into their head.
- Free shipping works every time.
- Put your search bar big and right out in the open on your homepage. Don’t make users go searching for it.
- Show the product on the homepage.
- What are the benefits for the customer – put these out there for the customer to see.
I hope these help. Again, the key is trial and error.