What are you working for?

My friend Matt Fulk at Citizenshirt has this sign up in his shop – it makes me think hard every time I’m there.

The question is, are you building your company around being the cheapest in town? Is that all you’ve got to offer is being the cheapest? And, what a sad thing to spend your days racing just to try to be the cheapest. Why not try to deliver some value like: design, quality, team, culture, happiness, etc?

In my mind, the person that is the cheapest is just the least creative – they can’t come up with anything better than cheap. These people will eventually die a lonely death – there will always be someone who is cheaper than you.

I have to agree with the sign. You have two choices. You either do stuff for free – this means that you are so passionate about what you do that you are willing to do it for free.

Or, you do it for full price – this means that you and others see value in what you have to offer.

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How about you? Add your comments below.