This week while working on a website project it was decided that we take a step back and consider the user experience. We needed to ask ourselves some tough questions. With this, I organized some interviews and insights to make sure that what we thought aligned with our customers think.
Photo Courtesy of: Pocopina
Understanding each project is unique and different, here are 20 questions you and your team should take into consideration when designing a UX project.
- What is the purpose of the site? Sales? Marketing? E-commerce?
- Who will use the site? What are the customer segments? What is their behavior?
- What action would you like the people coming to your site to take?
- For each action, what do they think? How?
- What sites do your audience currently frequent?
- What is your customer(s) online behavior?
- Where are the people physically at when taking these actions? (home, work, on a bus or at a cafe) and what will they likely have access to (computer, laptop, mobile etc)
- Are you the only company offering these products or services? If not, how will you set yourself apart?
- What three things can you do really well that others will have trouble duplicating?
- What are the things operationally that need to happen in order for the site to do what it needs to do?
- For each of those things, is the company setup and prepared to execute?
- When these people use your site, what perception/tone/voice do you want them to leave with?
- In considering the above question, how will you design the visual elements, the content strategy, the interaction, social, the customer service, the functionality, and performance to make that perception a reality?
- What information architecture will best support the actions your visitors need to take? And how will they flow from one action to another?
- How will you channel the users through your site?
- What navigation structure best fits your audience?
- How will people find your site? Organic search, Adwords, social media, other?
- How will people engage with your site?
- What search functionality will you provide to help people find things on your site?
- What you don’t track you can’t measure? What key things will you track to determine your success?
Anything you would add?