I can’t tell you how often I see companies isolate their community-building efforts to their marketing departments – It boggles my mind that leadership sees this as an effective strategy.
Placing your community building efforts just in the hands of your marketing department is a huge mistake. For a brand community to yield maxim benefit, it must be framed as a high level business strategy supporting company wide goals.
If you want to succeed in building a brand community you must first ask yourself if you’re willing to put in the time, energy and investment needed.Brand communities are not built by themselves, brand communities are built through consistent sacrifice, dedication and a passion that often times is seen as misunderstood.
How are you building your brand community?