BEFORE YOU GET ALL HOT AND HORNY ABOUT SOCIAL MEDIA, READ THIS

Organizations everyday, all over the world know they they need to be on top of social media and they are already investing more and more money into it, however they still have some reservations about ROI. Why the reservations about ROI? Because of the fact that there isn’t a standard means for measurement – you have some companies tracking traffic, while others are tracking short term sales.

Just in the past few weeks, I’ve had several executives ask me questions about effectiveness, ROI, goals, metrics, monetization……what should we do?

Defining social strategies can be a serious challenge to overcome, especially with the hundreds of goals and metrics that can be used to define an ROI on a social strategy. The key here is before you get all hot and horny about social media, you should take the time to sit down with your team, maybe a consultant, and clearly layout all your goals and objectives that will ultimately determine the success of your campaign.

If you want to learn more about social media ROI and how you can determine whether your efforts are successful take a look at this infographic created by MDG Advertising.

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DISCUSSION QUESTION: 

How are you determining the success of your social media campaign?